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Digital Enablement: The Consumerizational And Transformational Effects Of Digital Technology (Hardcover)
Loot Price: R3,208
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Digital Enablement: The Consumerizational And Transformational Effects Of Digital Technology (Hardcover)
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This collection of papers from the Digital Enablement Conference
2016 aims to illustrate various aspects of the digital enablement
phenomenon. Over the last two decades, advances in digital
technology have fundamentally transformed the way we do business,
work, and live. As new technologies emerge, they offer new
possibilities for addressing increasingly complex economic and
social problems.Digital enablement refers to the consumerizational
and transformational roles of digital technology in driving
business and social innovation, and has profound,
multi-disciplinary implications. Some of these include:
Facilitating new business models that transform the way firms
transact, market, and engage with customers; providing new means of
income generation for disadvantaged groups; and generating new
means of social interaction, which empowers employees, customers,
small businesses, and entire communities.This book introduces
readers to case studies of digital enablement in business and
society. It offers unique insights into the phenomenon from
multiple contexts, giving readers a nuanced understanding of the
roles digital enablement can play.
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