This book presents creative and innovative packaging design
examples, explaining the basic principles of packaging from
different perspectives such as structure, materials, and visual
design. It features a variety of classic and new packaging
materials, and provides an overview on the application of these
materials in packaging. A good packaging design infuses energy into
the product, as well as sparking consumers' interest in exploring
the product within. The publication discusses fundamental issues
relating to packaging structure and showcases innovative packaging
design, taking into account the main functions of packaging:
protection, portability and interactivity.
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