Virtuality has entered our lives making anything we desire
possible. We are, as Gorillaz once sang, in an exciting age where
‘the digital won’t let [us] go…’ Technology has
revolutionized music, especially in the 21st century where the
traditional rules and conventions of music creation, consumption,
distribution, promotion, and performance have been erased and
substituted with unthinkable and exciting methods in which
absolutely anyone can explore, enjoy, and participate in creating
and listening to music. Virtual Music explores the interactive
relationship of sound, music, and image, and its users
(creators/musicians/performers/audience/consumers). Areas involving
the historical, technological, and creative practices of virtual
music are surveyed including its connection with creators,
musicians, performers, audience, and consumers. Shara Rambarran
looks at the fascination and innovations surrounding virtual music,
and illustrates key artists (such as Grace Jones, The Weeknd),
creators (such as King Tubby, Kraftwerk, MadVillain, Danger Mouse),
audiovisuals in video games and performances (such as Cuphead and
Gorillaz), audiences, and consumers that contribute in making this
musical experience a phenomenon. Whether it is interrogating the
(un)realness of performers, modified identities of artists,
technological manipulation of the Internet, music industry and
music production, or accessible opportunities in creativity, the
book offers a fresh understanding of virtual music and appeals to
readers who have an interest in this digital revolution.
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