Audio and Visual Analytics in Marketing addresses questions around
the application and use of audio/visual data analytics for business
decision making in the post-digital economy. It does so by: (1)
developing a framework for understanding the internal states of
individuals based on audio/visual signals and incorporating works
in the domain of audio/visual (A/V) data analytics into marketing
research in order to identify future research opportunities; (2)
providing an overview of methodologies that are commonly used in
conducting research with A/V data; (3) providing a review of A/V
analytics-based research in various business contexts; and (4)
reviewing the business practices using A/V analytics and
identifying the future trends in both research and business
applications. The rest of the monograph is organized as follows:
The authors first propose a framework for A/V data-based research
in the business domain and discuss how A/V data analytics can be
used to support business decision making in various contexts. They
then provide an overview of the key techniques and tools used in
A/V data analytics and discuss the procedures and key
methodological questions. Finally, they discuss how the A/V
analytics has been used in business practices and its trend and
future development.
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