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Soulful Corporations - A Values-Based Perspective on Corporate Social Responsibility (Paperback, Softcover reprint of the original 1st ed. 2014)
Loot Price: R1,638
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Soulful Corporations - A Values-Based Perspective on Corporate Social Responsibility (Paperback, Softcover reprint of the original 1st ed. 2014)
Series: India Studies in Business and Economics
Expected to ship within 10 - 15 working days
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In the light of multiple corporate debacles, financial crises and
environmental disasters across the globe, the need for corporate
goals to transition from simply maximising shareholder wealth to
optimising stakeholder welfare is being echoed in various quarters.
This book makes a distinct contribution by looking at Corporate
Social Responsibility (CSR) from a values-based perspective with a
focus on providinga balance between corporate success and social
well-being. The book emphasizes that corporations need to redefine
their purposes to co-create long-term, sustainable and win–win
solutions for multiple stakeholders through mutually-fulfilling and
value-adding collaborative efforts. Through the ideal of ‘A
Soulful Corporation’, the book proposes a new story where
corporations, as associations of individuals, can identify their
‘collective spirits’ in terms of environmentally-aware,
socially-inclusive and financially-rewarding missions. Some of the
unique features of the book include:
·        A
detailed study of the evolution of CSR from the ancient to
contemporary times
·        Insights
gained through empirical research and personal interviews with over
100 industry captains, CEOs, MDs and heads of the CSR function
across companies and industries
·        Case
studies on CSR practices and processes in leading Indian companies
including the Tata Group, TVS Motor, HUL, Wipro, L&T, Bharat
Petroleum, HDFC Bank, Birla Group, Reliance Industries and others.
·        Cases on
unique social welfare projects in the areas of education,
healthcare and drinking water supply
·        A
‘Society and Local Community Welfare Framework’and a
‘12-point Agenda for Affirmative Action’ that propose policy
recommendations and provide corporations with a roadmap for their
CSR journey in the light of the mandatory CSR spending introduced
by the Government of India. The book has relevance to multiple
stakeholders: students, academics, CSR researchers, policy-makers,
industry captains, business managers and entrepreneurs.
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