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Christotainment - Selling Jesus through Popular Culture (Paperback)
Loot Price: R1,400
Discovery Miles 14 000
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Christotainment - Selling Jesus through Popular Culture (Paperback)
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For more than two thousand years Christian expansion and
proselytizing was couched in terms of "defending the faith." Until
recently in the United States, much of that defense came in the
form of reactions against the "liberal" influences channeled
through big-corporate media such as popular music, Hollywood
movies, and network and cable television. But the election of
Ronald Reagan as a Hollywood President introduced Christian America
to the tools of advertising and multimedia appeals to children and
youth to win new believers to God's armies. "Christotainment"
examines how Christian fundamentalism has realigned its armies to
combat threats against it by employing the forces it once
considered its chief enemies: the entertainment media, including
movies, television, music, cartoons, theme parks, video games, and
books. Invited contributors discuss the critical theoretical
frameworks of top-selling devices within Christian pop culture and
the appeal to masses of American souls through the blessed marriage
of corporatism and the quest for pleasure.
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