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Creating Valuable Business Strategies (Hardcover)
Loot Price: R4,149
Discovery Miles 41 490
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Creating Valuable Business Strategies (Hardcover)
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Creating Valuable Business Strategies will change existing mindsets
about strategy. Here is an answer for the strategist who asks,
'What should I do differently next Monday morning?'. The object of
strategy is to create financial value and the offering-centred
approach of Creating Valuable Business Strategies provides a novel
and pragmatic framework for setting strategic direction: choosing
which markets to contest and how. This book: * Identifies the
individual offering as the fundamental unit of strategy--the
choices that customers make regarding individual offerings are at
the root of a company's financial success. * Provides an innovative
and comprehensive approach to profitable business
strategy--designing each offering and also the collection as a
whole. * Explains that strategy is a task for all businesses with
offerings, even the smallest, not just the giants. The book first
sets the scene and makes the case that each value-adding offering
needs a competitive strategy: it must have a winning competitive
position and use one or more winning resources. It provides the
reader with a rich classification of how an offering can be
competitively positioned vis-a-vis rival offerings and customers.
Winning resources and why offerings need them is discussed next.
Corporate strategy, i.e. the managing of the company's whole
collection of offerings is then examined. This is followed by a
discussion of the implications for organizing and structuring for
an offering-centred approach to strategy. Finally all the aspects
of this new framework that may meet with resistance are explored.
Creating Valuable Business Strategies is essential reading for
anyone who is involved in designing tomorrow's offerings: from the
backroom specialist to the CEO. It has a clear logical presentation
with a focus on practical implementation.
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