'Creating Value through Business Strategy' is the new edition of
'Creating Value: Shaping Tomorrow's Business', winner of the MCA
price for best management in 1997. This new edition provides
constructive guidelines to readers to open their minds to the
challenges of creating value. It extends and updates the reasons
for the choice of the individual offering as the strategy unit and
intensifies and extends the challenges to standard approaches and
conventional thinking. Updates to all the material from the first
edition are included and new examples have been added throughout.
General
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