This research covers how high street fashion companies manage the
new product development process to meet the demands of a new
market.It give some definitions in the beginning of the literature
review. And the primary research presents two case studies to help
the reader understand the theories in the literature review.In the
conclusion, I summarize the opinions from literature review and
primary research, and make some suggestions about the standard
process of a high street fashion company trying to enter a new
market and to a company already in this market segment and
interested in expanding its brand to a new market.
General
| Imprint: |
Lap Lambert Academic Publishing
|
| Country of origin: |
Germany |
| Release date: |
November 2010 |
| First published: |
June 2012 |
| Authors: |
Shuang Liu
|
| Dimensions: |
229 x 152 x 5mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
84 |
| ISBN-13: |
978-3-8383-6284-7 |
| Categories: |
Books >
Arts & Architecture >
The arts: general issues >
General
|
| LSN: |
3-8383-6284-5 |
| Barcode: |
9783838362847 |
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