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Books > Computing & IT > Computer communications & networking
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Strengthening SME Performance Through Social Media Adoption and Usage (Hardcover)
Loot Price: R7,080
Discovery Miles 70 800
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Strengthening SME Performance Through Social Media Adoption and Usage (Hardcover)
Expected to ship within 10 - 15 working days
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Small and medium-sized enterprises (SMEs) are recognized as the
backbone of today's world economy. However, SMEs are well known for
having limitations and acceptance barriers in adopting new
technology even though the internet and communications channel's
revolution has changed the way people conduct business today.
Further, the COVID-19 pandemic has disturbed the operations of SMEs
and increased the burden on social media application globally. It
is essential that SMEs utilize social media to strengthen their
performance. Strengthening SME Performance Through Social Media
Adoption and Usage explores experiences in different technological,
managerial, organizational, and entrepreneurial environmental
issues. It focuses on different conceptions of factors and
consequences influencing social media usage and SME performance.
Covering topics such as corporate social responsibility, marketing
frameworks, and social media adoption, this premier reference
source is a valuable resource for entrepreneurs, business leaders
and managers, human resource managers, marketers, consultants,
students and educators of higher education, librarians,
researchers, and academicians.
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