Strengthening SME Performance Through Social Media Adoption and Usage (Hardcover)

Small and medium-sized enterprises (SMEs) are recognized as the backbone of today's world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channel's revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	March 2023
Editors:	Sikandar Ali Qalati • Dragana Ostic • Rohit Bansal
Dimensions:	279 x 216mm (L x W)
Format:	Hardcover
Pages:	315
ISBN-13:	978-1-66845-770-2
Categories:	Books > Computing & IT > Computer communications & networking > General Books > Computing & IT > Internet > General Books > Computing & IT > Social & legal aspects of computing > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
LSN:	1-66845-770-9
Barcode:	9781668457702

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