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Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Football (Soccer, Association football)
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The Business of the FIFA World Cup (Paperback)
Loot Price: R1,164
Discovery Miles 11 640
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The Business of the FIFA World Cup (Paperback)
Expected to ship within 12 - 17 working days
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The FIFA World Cup is arguably the biggest sporting event on earth.
This book is the first to focus on the business and management of
the World Cup, taking the reader from the initial stages of bidding
and hosting decisions, through planning and organisation, to the
eventual legacies of the competition. The book introduces the
global context in which the World Cup takes place, surveying the
history and evolution of the tournament and the geopolitical
background against which bidding and hosting decisions take place.
It examines all the key issues and debates which surround the
tournament, from governance and corruption to security and the
media, and looks closely at the technical processes that create the
event, from planning and finance to marketing and fan engagement.
Analysis of the Women's World Cup is also embedded in every
chapter, and the book also considers the significance of World Cup
tournaments at age-group level. No sport business or management
course is complete without some discussion of the FIFA World Cup,
so this book is essential reading for any student, researcher or
sport business professional looking to fully understand global
sport business today.
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