Innovative B2B Marketing - New Models, Processes and Theory (Paperback, 2nd Revised edition)

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	July 2022
First published:	2022
Authors:	Simon Hall
Dimensions:	235 x 156 x 21mm (L x W x T)
Format:	Paperback - Trade
Pages:	376
Edition:	2nd Revised edition
ISBN-13:	978-1-398-60476-6
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-398-60476-3
Barcode:	9781398604766

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