How, given the chance, would you market planet Earth as the
ultimate tourist destination?
Fysh Reynolds, 25-year-old MBA grad and internet superstar, must
answer this question when his part-time job playing Ronald McDonald
at kids' birthday parties thrusts him into an unexpected position
of power.
When aliens land on Earth, they mistake the golden arches to be
our most prolific centre of authority and assume Fysh -- dressed as
Ronald -- to be leader of the free world. The aliens' mission: to
establish Earth as a premium travel destination for intergalactic
tourists.
Fysh, a gen Y marketing prodigy, is charged with creating the
most powerful brand in the universe: Brand Earth. This fun, quirky
and irreverent business fable unravels the mystery of why some
brands have the power to inspire deep and primal emotions in
consumers that make products legendary and their developers filthy
rich. "CEO of Earth" is a blueprint for marketers who want to
engage the philosophies that have propelled the world's most
celebrated brands to greatness.
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