Anyone involved in sales faces huge challenges these days, from
fierce global competition and increased pressure on margins to the
power of internet-savvy buyers and difficulties with getting time
with prospective buyers. To succeed in sales, something more than
the traditional techniques is needed. Neuro-Sell presents an
effective, brain-based approach to selling that is sensitive to
what's going on in the customer's mind. Neuro-Sell helps readers
understand the importance of the unconscious and get below the
surface of what people say to recognise what they really mean.
Packed with examples, quizzes, templates and interactive exercises,
it develops readers' skills in building sales relationships with
the four main types of buyer and outlines the five stages of
neuro-negotiating that will help give readers the competitive edge.
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