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Barca - The rise and fall of the club that built modern football WINNER OF THE FOOTBALL BOOK OF THE YEAR 2022 (Paperback)
Loot Price: R326
Discovery Miles 3 260
You Save: R71
(18%)
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Barca - The rise and fall of the club that built modern football WINNER OF THE FOOTBALL BOOK OF THE YEAR 2022 (Paperback)
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List price R397
Loot Price R326
Discovery Miles 3 260
You Save R71 (18%)
Expected to ship within 9 - 15 working days
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WINNER OF THE FOOTBALL BOOK OF THE YEAR 'This is a masterfully
written history of the world's greatest football club. Mes que un
book!' - GARY LINEKER From the bestselling co-author of
Soccernomics comes the story of how FC Barcelona became the most
successful football club in the world - and how that envied
position now hangs in the balance. Barca is not just the world's
most popular sports club, it is simply one of the most influential
organisations on the planet. With almost 250 million followers on
social media and 4 million visitors to its Camp Nou stadium each
year, there's little wonder its motto is 'More than a club'. But it
was not always so. In the past three decades, Barcelona has
transformed from regional team to global powerhouse, becoming a
model of sporting excellence and a consistent winner of silverware.
Simon Kuper unravels exactly how these transformations took place.
He outlines the organisational structure behind the club's business
decisions, and details the work of its coaches, medics, data
analysts and nutritionists who have revolutionised the sporting
world. And, of course, he studies the towering influence of the
club's two greatest legends, Johan Cruyff and Lionel Messi. Like
many leading global businesses, FC Barcelona closely guards its
secrets, granting few outsiders a view behind the scenes. But,
after decades of writing about the sport and the club, Kuper was
given unprecedented access to the inner sanctum and to the people
who strive daily to keep Barcelona at the top. Erudite, personal,
and capturing all the latest successes and upheavals, his portrait
of this incredible institution goes beyond football to understand
Barca as a unique social, cultural, and political phenomenon. "I
began my research thinking I was going to be explaining Barca's
rise to greatness, and I have, but I've also ended up charting the
decline and fall."
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