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Handbook of Media Economics, vol 1A (Hardcover)
Loot Price: R2,700
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Handbook of Media Economics, vol 1A (Hardcover)
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Handbook of Media Economics provides valuable information on a
unique field that has its own theories, evidence, and policies.
Understanding the media is important for society, and while new
technologies are altering the media, they are also affecting our
understanding of their economics. The book spans the large scope of
media economics, simultaneously offering in-depth analysis of
particular topics, including the economics of why media are
important, how media work (including financing sources,
institutional settings, and regulation), what determines media
content (including media bias), and the effects of new
technologies. The book provides a powerful introduction for those
interested in starting research in media economics.
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