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Handbook of Media Economics, Volume 2V (Hardcover)
Loot Price: R4,993
Discovery Miles 49 930
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Handbook of Media Economics, Volume 2V (Hardcover)
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Total price: R5,003
Discovery Miles: 50 030
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Handbook of Media Economics provides valuable information on a
unique field that has its own theories, evidence, and policies.
Understanding the media is important for society, and while new
technologies are altering the media, they are also affecting our
understanding of their economics. Chapters span the large scope of
media economics, simultaneously offering in-depth analysis of
particular topics, including the economics of why media are
important, how media work (including financing sources,
institutional settings, and regulation), what determines media
content (including media bias), and the effects of new
technologies. The volumes provide a powerful introduction for those
interested in starting research in media economics.
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