Recent Developments in the Economics of Advertising (Hardcover)

The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure. Scholars of marketing and economics will find here both a back-drop and recent advances.

General

Imprint:	Edward Elgar Publishing Ltd
Country of origin:	United Kingdom
Series:	The International Library of Critical Writings in Economics series
Release date:	2016
Editors:	Simon P. Anderson
Dimensions:	244 x 169mm (L x W)
Format:	Hardcover
Pages:	688
ISBN-13:	978-1-78347-887-3
Categories:	Books > Business & Economics > Economics > Economic theory & philosophy Books > Business & Economics > Economics > Development economics Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN:	1-78347-887-X
Barcode:	9781783478873

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