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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Recent Developments in the Economics of Advertising (Hardcover)
Loot Price: R8,597
Discovery Miles 85 970
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Recent Developments in the Economics of Advertising (Hardcover)
Series: The International Library of Critical Writings in Economics series
Expected to ship within 12 - 17 working days
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The research review discusses important papers in the Economics of
Advertising since the Millennium. It covers embellishments of
established theories, newer theories, and empirical testing of
both. Topics include informative, persuasive, and comparative
advertising, content analysis, targeting, information congestion,
signalling, and information disclosure. Scholars of marketing and
economics will find here both a back-drop and recent advances.
General
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