"A powerful and penetrating exploration of what separates great
companies and great leaders from the rest."
-Polly LaBarre, coauthor of "Mavericks at Work"
Why are some people and organizations more innovative, more
influential, and more profitable than others? Why do some command
greater loyalty?
In studying the leaders who've had the greatest influence in the
world, Simon Sinek discovered that they all think, act, and
communicate in the exact same way-and it's the complete opposite of
what everyone else does. People like Martin Luther King Jr., Steve
Jobs, and the Wright Brothers might have little in common, but they
all started with why.
Drawing on a wide range of real-life stories, Sinek weaves
together a clear vision of what it truly takes to lead and
inspire.
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