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Big Food - Critical perspectives on the global growth of the food and beverage industry (Hardcover)
Loot Price: R3,878
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Big Food - Critical perspectives on the global growth of the food and beverage industry (Hardcover)
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Obesity is a global public health problem of crucial importance.
Obesity rates remain high in high-income countries and are rapidly
increasing in low- and middle- income countries. Concurrently, the
global consumption of unhealthy products, such as soft drinks and
processed foods, continues to rise. The ongoing expansion of
multinational food and beverage companies, or 'Big Food', is a key
factor behind these trends. This collection provides critical
insight into the global expansion of 'Big Food', including its
incursion into low-and-middle income countries. It examines the
changing dynamics of the global food supply, and discusses how
low-income countries can alter the 'Big Food'-diet from the
bottom-up. It examines a number of issues related to 'Big Food'
marketing strategies, including the way in which they advertise to
youths and the rural poor. These issues are discussed in terms of
their public health implications, and their relation to public
health activities, for example 'soda taxes', and the promotion of
nutritionally-healthier products. This book was originally
published as a special issue of Critical Public Health.
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