Management Decision-Making, Big Data and Analytics (Hardcover)

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: * Big data * Analytics * Managing emerging technologies and decision-making * Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Release date:	October 2020
First published:	2021
Authors:	Simone Gressel • David Pauleen • Nazim Taskin
Dimensions:	242 x 170 x 27mm (L x W x T)
Format:	Hardcover
Pages:	336
ISBN-13:	978-1-5264-9201-2
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	1-5264-9201-6
Barcode:	9781526492012

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