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Books > Business & Economics > Business & management > Business strategy
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Management Decision-Making, Big Data and Analytics (Hardcover)
Loot Price: R4,009
Discovery Miles 40 090
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Management Decision-Making, Big Data and Analytics (Hardcover)
Expected to ship within 9 - 17 working days
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Accessible and concise, this exciting new textbook examines data
analytics from a managerial and organizational perspective and
looks at how they can help managers become more effective
decision-makers. The book successfully combines theory with
practical application, featuring case studies, examples and a
'critical incidents' feature that make these topics engaging and
relevant for students of business and management. The book features
chapters on cutting-edge topics, including: * Big data * Analytics
* Managing emerging technologies and decision-making * Managing the
ethics, security, privacy and legal aspects of data-driven
decision-making The book is accompanied by an Instructor's Manual,
PowerPoint slides and access to journal articles. Suitable for
management students studying business analytics and decision-making
at undergraduate, postgraduate and MBA levels.
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