Books > Social sciences > Education > Study & learning skills
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Professional Writing (Paperback, 4th edition)
Loot Price: R1,143
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Professional Writing (Paperback, 4th edition)
Series: Bloomsbury Study Skills
Expected to ship within 10 - 15 working days
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Now in its fourth edition, this is a comprehensive yet concise
introduction to professional writing for different media, which
synthesises methods and ideas developed in journalism, public
relations, management and marketing. Based on research in the
field, it equips students with the ability to convey their ideas in
a wealth of print and digital formats, in a variety of professional
contexts internationally. It begins by examining the different
aspects of the writing process before showing students how to
adjust their style, tone and approach for different documents,
including short memos, feature articles, press releases and
reports. This new edition will continue to be an essential
companion for undergraduates on professional writing and business
communication modules. It will also be a valuable source of
guidance for new professionals and entrepreneurs needing to get to
grips with writing formal written documents. New to this Edition: -
Fully revised throughout with coverage of a wider variety of
journalistic writing - New content on mission and vision
statements, annual reports and newsletters, alongside an overview
of how organisations use social media and respond to crises -
Includes more analysed examples of business documents Accompanying
online resources for this title can be found at
bloomsburyonlineresources.com/professional-writing-4e. These
resources are designed to support teaching and learning when using
this textbook and are available at no extra cost.
General
Imprint: |
Red Globe Press
|
Country of origin: |
United Kingdom |
Series: |
Bloomsbury Study Skills |
Release date: |
November 2019 |
First published: |
2020 |
Authors: |
Sky Marsen
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Dimensions: |
210 x 148 x 21mm (L x W x T) |
Format: |
Paperback
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Pages: |
282 |
Edition: |
4th edition |
ISBN-13: |
978-1-352-00799-2 |
Categories: |
Books >
Social sciences >
Education >
Study & learning skills
|
LSN: |
1-352-00799-1 |
Barcode: |
9781352007992 |
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