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Buying Buddha, Selling Rumi - Orientalism and the Mystical Marketplace (Paperback)
Loot Price: R626
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Buying Buddha, Selling Rumi - Orientalism and the Mystical Marketplace (Paperback)
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From jewellery to meditation pillows to tourist retreats, religious
traditions – especially those of the East – are being
commodified as never before. Imitated and rebranded as ‘New
Age’ or ‘spiritual’, they are marketed to secular Westerners
as an answer to suffering in the modern world, the ‘mystical’
and ‘exotic’ East promising a path to enlightenment and inner
peace. In Buying Buddha, Selling Rumi, Sophia Rose Arjana examines
the appropriation and sale of Buddhism, Hinduism and Islam in the
West today, the role of mysticism and Orientalism in the religious
marketplace, and how the commodification of religion impacts
people’s lives.
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