From jewellery to meditation pillows to tourist retreats, religious
traditions - especially those of the East - are being commodified
as never before. Imitated and rebranded as 'New Age' or
'spiritual', they are marketed to secular Westerners as an answer
to suffering in the modern world, the 'mystical' and 'exotic' East
promising a path to enlightenment and inner peace. In Buying
Buddha, Selling Rumi, Sophia Rose Arjana examines the appropriation
and sale of Buddhism, Hinduism and Islam in the West today, the
role of mysticism and Orientalism in the religious marketplace, and
how the commodification of religion impacts people's lives.
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