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Canonical Authors in Consumption Theory (Hardcover)
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Canonical Authors in Consumption Theory (Hardcover)
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Canonical Authors in Consumption Theory is the first work to
compile the contributions of the greatest social thinkers in the
global conversation about consumption and consumer culture. A
prestigious reference work, it offers original chapters by the
world's most prominent thought leaders and surveys how the work of
historical theorists has influenced and shaped consumption theory,
both through history and at the cutting edge of research.
Consumption is at the core of contemporary lifestyles, of political
successes and failures and of discussions around sustainability and
environmental change. Contemporary consumer culture shapes modern
identities, and is the engine of the globalizing capitalist
economy. Still, most social theorizations over the last century and
a half have addressed production processes rather than consumption
processes. This is about to change. Studies of consumption play an
increasing role as a topic and a domain of study in marketing,
anthropology, sociology and cultural studies. Currently, there is
no single compilation that systematically links scholarly work
published by the greatest social thinkers of the last 150 years to
the understanding of contemporary consumer society. This book
provides a solid framework for understanding the relevance of these
canonical authors in social theory to facilitate analysis of
consumer culture, and to act as a comprehensive reference point for
consumer researchers, doctoral students and practitioners.
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