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Canonical Authors in Consumption Theory (Paperback)
Loot Price: R1,900
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Canonical Authors in Consumption Theory (Paperback)
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Canonical Authors in Consumption Theory is the first reference work
to compile the contributions of the greatest social thinkers to the
global conversation about consumption and consumer culture. A
prestige reference work, it offers original chapters by the world's
most prominent thought leaders. It introduces the works of
historical theorists and surveys how their work has influenced and
shaped consumption theory, both through history and at the cutting
edge of research. Consumption is at core of contemporary
lifestyles, of political successes and failures, and with
discussions of sustainability and environmental change.
Contemporary consumer culture shapes modern identities, and is the
engine of the globalizing capitalist economy. Still, the majority
of social theorizations over the last century and a half have been
addressing production processes rather than consumption processes.
This is about to change. Studies of consumption play an increasing
role as a topic and a domain of study in marketing, anthropology,
sociology and cultural studies. Currently, there is no single
compilation that systematically links scholarly work published by
the greatest social thinkers of the last century and a half to the
understanding of contemporary consumer society. This book provides
a solid framework for understanding the relevance of these
canonical authors in social theory to facilitate analysis of
consumer culture, and to act as a comprehensive reference point for
consumer researchers, doctoral students and practitioners.
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