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Innovation, Market Archetypes and Outcome - An Integrated Framework (Hardcover, 2007 ed.) Loot Price: R3,069
Discovery Miles 30 690
Repayment Terms: R288 pm x 12*
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Innovation, Market Archetypes and Outcome - An Integrated Framework (Hardcover, 2007 ed.): Soumodip Sarkar

Innovation, Market Archetypes and Outcome - An Integrated Framework (Hardcover, 2007 ed.)

Soumodip Sarkar

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Loot Price R3,069 Discovery Miles 30 690 | Repayment Terms: R288 pm x 12*

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This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.

General

Imprint: Physica-Verlag
Country of origin: Germany
Release date: May 2007
First published: 2007
Authors: Soumodip Sarkar
Dimensions: 235 x 155 x 18mm (L x W x T)
Format: Hardcover
Pages: 202
Edition: 2007 ed.
ISBN-13: 978-3-7908-1945-8
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Industry & industrial studies > General
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LSN: 3-7908-1945-X
Barcode: 9783790819458

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