76 Ways to Increase Special Event Attendance (Paperback)

Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents. Important topics covered include: * Marketing and promoting events * How to increase ticket sales * Broadening an event's appeal * Market special events with new mobile applications * Offering transportation to increase attendance * Social media promotion * Event organization * Guidelines for hosting record-setting events * Entertainment * Donor attraction * Appreciation-themed events * Schedules and timing * Celebrity/VIP involvement * Pre-event coverage * Partnering/collaboration Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	July 2013
First published:	2011
Authors:	Speg
Dimensions:	278 x 211 x 5mm (L x W x T)
Format:	Paperback
Pages:	50
ISBN-13:	978-1-118-69217-2
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations Promotions
LSN:	1-118-69217-9
Barcode:	9781118692172

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