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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Kompakt-Lexikon Marketingpraxis - 2.200 Begriffe nachschlagen, verstehen, anwenden (German, Paperback, 2013 ed.) Loot Price: R1,161
Discovery Miles 11 610
Repayment Terms: R109 pm x 12*
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Kompakt-Lexikon Marketingpraxis - 2.200 Begriffe nachschlagen, verstehen, anwenden (German, Paperback, 2013 ed.): Springer...

Kompakt-Lexikon Marketingpraxis - 2.200 Begriffe nachschlagen, verstehen, anwenden (German, Paperback, 2013 ed.)

Springer Fachmedien Wiesbaden

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Loot Price R1,161 Discovery Miles 11 610 | Repayment Terms: R109 pm x 12*

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Im vorliegenden Lexikon sind uber 2.200 der wichtigsten Marketing-Fachbegriffe kurz und pragnant dargestellt. Sie erhalten fundierte Informationen uber die zentralen Theorien, Instrumente und Ansatze und gewinnen durch Querverweise schnell einen Gesamtuberblick. Das Lexikon richtet sich somit an Praktiker und Studierende, die ein kompaktes und praxisorientiertes Nachschlagewerk zum Thema Marketing suchen. "

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: December 2013
First published: 2013
Editors: Springer Fachmedien Wiesbaden
Dimensions: 190 x 127 x 19mm (L x W x T)
Format: Paperback
Pages: 344
Edition: 2013 ed.
ISBN-13: 978-3-658-03184-8
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 3-658-03184-0
Barcode: 9783658031848

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