Retailer's buying power has significantly increased in recent years
as a result of a process of market concentration. As vertical
relationships in marketing channels have strengthened their
influence over the shape of the industry, the producer-distributor
relationship has become more central to an understanding of both
marketing practice and the conduct and performance of consumer
goods industries. This comprehensive and detailed book covers the
theory and practice of national and international retail and
marketing channels. It provides a structural overview of the
producer-distributor relationship as well as analyses of specific
aspects of channel control and management. Finally, the book
assesses the implications of new developments in the evolution of
marketing channels. First published 1989.
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