Neighborhood Branding, Identity and Tourism (Hardcover)

This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others. Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word "Orlando" is almost synonymous with Disney and Mickey Mouse - and for good reason. This place's brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes. This book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Focus in Tourism
Release date:	March 2019
First published:	2019
Authors:	Staci M Zavattaro
Dimensions:	216 x 138 x 17mm (L x W x T)
Format:	Hardcover
Pages:	110
ISBN-13:	978-1-138-57356-7
Categories:	Books > Social sciences > Sociology, social studies > Social groups & communities > Urban communities Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Earth & environment > Geography > Human geography > General
LSN:	1-138-57356-6
Barcode:	9781138573567

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