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Books > Social sciences > Sociology, social studies > Social institutions
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Place Brand Formation and Local Identities (Hardcover)
Loot Price: R4,206
Discovery Miles 42 060
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Place Brand Formation and Local Identities (Hardcover)
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This innovative book explores micro-level neighborhood branding and
the creation of distinct local identities in neighborhoods. It
begins by situating place branding literature at the neighborhood
level and then gives consideration to what the core components of a
neighborhood brand might be. It does so by drawing on extensive
interviews with key actors in the United States, such as government
officials, Realtors, economic development professionals, urban
planners, and neighborhood residents. Core topics such as belonging
and community, identity, nostalgia, idealism, and recreation are
explored. The book concludes with a proposed working definition of
neighborhood brands and branding that stakeholders can use to
promote and market their neighborhoods accordingly - or avoid
branding them entirely. This book offers a novel contribution to
place branding and destination management literatures by moving
beyond the dominant macro-level narratives. It will be of interest
to scholars and students studying in urban planning, tourism,
destination branding, marketing, public administration and policy,
and sociology.
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