This book will introduce you to the basic history and concepts of
Rhetoric, and demonstrate those concepts by allowing you to
experience the rhetoric in the music at Walt Disney World. Starting
with the prayer theory of Homer and the ancient Greeks, we learn
that Flattery, Quid pro Quo, and appeals for consistency are
persuasive. Then Plato coins the term "rhetoric," but uses it in a
negative sense. His student, Aristotle, writes the most important
work on Rhetoric in history, emphasizing ethics, emotion, and
logic. We believe some things just because we trust the word of
someone else. Aristotle also taught the three basic uses of
rhetoric: in the courts, in the political assemblies, and in the
culture. The Romans added the 5 basic considerations of Rhetoric:
Invention, Arrangement, Style, Memory, and Delivery. Contemporary
rhetoricians, Kenneth Burke, Chaim Perelman, and Stephen Toulmin
add concepts like identification, cultural values, and the
two-sided message. Disney provides musical experiences of all of
these. Everyone is familiar with Disney Music. But, few have
analyzed what types of persuasive messages are communicated through
Disney music. Find out for yourself what the rest of the world is
being persuaded by listening to the music. Take, for example, the
song "Two Brothers" in The American Adventure. Is it pro-war or
anti-war? How would you analyze the rhetoric of such music? This
book explains the methods rhetoricians have been using for
thousands of years.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
