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Angewandtes Gesundheitsmarketing (German, Paperback, 2012 ed.) Loot Price: R1,413
Discovery Miles 14 130
Repayment Terms: R132 pm x 12*
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Angewandtes Gesundheitsmarketing (German, Paperback, 2012 ed.): Stefan Hoffmann, Uta Schwarz, Robert Mai

Angewandtes Gesundheitsmarketing (German, Paperback, 2012 ed.)

Stefan Hoffmann, Uta Schwarz, Robert Mai

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Loot Price R1,413 Discovery Miles 14 130 | Repayment Terms: R132 pm x 12*

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Das Gesundheitsmarketing, d.h. die Gesamtheit aller Massnahmen, die ein Unternehmen ergreifenkann, um gesundheitsbewusste Konsumentenanzusprechen,

gewinnt zunehmend an Bedeutung.Das Buch Angewandtes Gesundheitsmarketing zeigt auf, wie gesundheitsbewusste Konsumenten identifiziert werdenkonnen und wie sich Kampagnen im Gesundheitsmarketing planen lassen. Aufbauend aufstrategischenUberlegungen bietetdas Buch ganz konkrete Handlungsempfehlungen fur den Unternehmensalltag.

"

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: October 2012
First published: 2012
Editors: Stefan Hoffmann • Uta Schwarz • Robert Mai
Dimensions: 240 x 168 x 24mm (L x W x T)
Format: Paperback
Pages: 450
Edition: 2012 ed.
ISBN-13: 978-3-8349-4034-6
Languages: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
Books > Medicine > General issues > Health systems & services > Hospital administration & management
LSN: 3-8349-4034-8
Barcode: 9783834940346

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