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Customer Co-Design - A Study in the Mass Customization Industry (Paperback, 2015 ed.) Loot Price: R2,062
Discovery Miles 20 620
Customer Co-Design - A Study in the Mass Customization Industry (Paperback, 2015 ed.): Stefan R. Thallmaier

Customer Co-Design - A Study in the Mass Customization Industry (Paperback, 2015 ed.)

Stefan R. Thallmaier

Series: Markt- und Unternehmensentwicklung Markets and Organisations

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Loot Price R2,062 Discovery Miles 20 620 | Repayment Terms: R193 pm x 12*

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Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: Markt- und Unternehmensentwicklung Markets and Organisations
Release date: October 2014
First published: 2015
Authors: Stefan R. Thallmaier
Dimensions: 210 x 148 x 14mm (L x W x T)
Format: Paperback
Pages: 218
Edition: 2015 ed.
ISBN-13: 978-3-658-07525-5
Categories: Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 3-658-07525-2
Barcode: 9783658075255

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