What economic rules govern sports? How does the sports business
differ from other businesses? "Playbooks and Checkbooks" takes a
fascinating step-by-step look at the fundamental economic
relationships shaping modern sports. Focusing on the ways that the
sports business does and does not overlap with economics, the book
uncovers the core paradox at the heart of the sports industry.
Unlike other businesses, the sports industry would not survive if
competitors obliterated each other to extinction, financially or
otherwise--without rivals there is nothing to sell. "Playbooks and
Checkbooks" examines how this unique economic truth plays out in
the sports world, both on and off the field.
Noted economist Stefan Szymanski explains how modern sporting
contests have evolved; how sports competitions are organized; and
how economics has guided antitrust, monopoly, and cartel issues in
the sporting world. Szymanski considers the motivation provided by
prize money, uncovers discrepancies in players' salaries, and shows
why the incentive structure for professional athletes encourages
them to cheat through performance-enhancing drugs and match fixing.
He also explores how changes in media broadcasting allow owners and
athletes to play to a global audience, and why governments continue
to publicly fund sporting events such as the Olympics, despite
almost certain financial loss.
Using economic tools to reveal the complex arrangements of an
industry, "Playbooks and Checkbooks" illuminates the world of
sports through economics, and the world of economics through
sports.
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