Customer Value Generation in Banking - The Zurich Model of Customer-Centricity (Paperback, Softcover reprint of the original 1st ed. 2016)

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	October 2016
First published:	2016
Authors:	Stefanie Auge-Dickhut • Bernhard Koye • Axel Liebetrau
Dimensions:	235 x 155 x 16mm (L x W x T)
Format:	Paperback
Pages:	195
Edition:	Softcover reprint of the original 1st ed. 2016
ISBN-13:	978-3-319-36879-5
Subtitles:	German
Categories:	Books > Business & Economics > Finance & accounting > Finance > General Books > Money & Finance > General
LSN:	3-319-36879-6
Barcode:	9783319368795

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