The Internet and the Customer-Supplier Relationship (Paperback)

This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Revivals
Release date:	November 2019
First published:	2003
Authors:	Stefano Ronchi
Format:	Paperback
Pages:	234
ISBN-13:	978-1-138-71434-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	1-138-71434-8
Barcode:	9781138714342

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