Marketing - Unmasked: Insider's tips ] tricks for success in small business marketing (Paperback)

Why do marketing and branding leave so many entrepreneurs completely + hopelessly confused? Unfortunately sound advice is a rare commodity in today's business world -- practically everyone you meet these days is a self-proclaimed expert looking to line their pockets at your expense. How can you possibly weed through all the noise in the marketplace? How do you discern true expertise from a sales pitch? Marketing: Unmasked lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner, and written by industry insiders who have seen a bit of everything. - How do I name a business? - What's the difference between marketing and advertising? - Is search engine optimization a good investment? - How do I get what I want from my graphic design team? - How in the world can social media work for my business? In Marketing: Unmasked, Erik Wolf and Stephanie Frost -- small business marketing pros -- answer all these questions and more.

General

Imprint:	Zodo Group
Country of origin:	United States
Release date:	October 2009
First published:	October 2009
Authors:	Stephanie Frost • Erik Wolf
Dimensions:	203 x 133 x 13mm (L x W x T)
Format:	Paperback - Trade
Pages:	238
ISBN-13:	978-0-615-32550-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-615-32550-5
Barcode:	9780615325507

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