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Category Management - Zur Konfliktregulierung in Hersteller-Handels-Beziehungen (German, Paperback, 2007 ed.) Loot Price: R1,925
Discovery Miles 19 250
Category Management - Zur Konfliktregulierung in Hersteller-Handels-Beziehungen (German, Paperback, 2007 ed.): Stephanie Steiner

Category Management - Zur Konfliktregulierung in Hersteller-Handels-Beziehungen (German, Paperback, 2007 ed.)

Stephanie Steiner; Foreword by Prof Dr Martin Benkenstein

Series: Marketing und Innovationsmanagement

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Loot Price R1,925 Discovery Miles 19 250 | Repayment Terms: R180 pm x 12*

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Stephanie Steiner prasentiert eine Ubersicht uber die in den Hersteller-Handels-Beziehungen existierenden Konflikte. Sie analysiert, inwieweit das Category-Management-Konzept zur Losung einzelner Konflikte beitragen kann, und untersucht seine Moglichkeiten und Grenzen. Ihre Erkenntnisse zeigen, dass sich der Ansatz nur unzureichend zur Konfliktbereinigung eignet, daher erarbeitet sie eigene Vorschlage zur Regelung von Konflikten durch die Integration eines Intermediars."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Marketing und Innovationsmanagement
Release date: 2007
First published: 2007
Authors: Stephanie Steiner
Foreword by: Prof Dr Martin Benkenstein
Dimensions: 210 x 148 x 12mm (L x W x T)
Format: Paperback
Pages: 203
Edition: 2007 ed.
ISBN-13: 978-3-8350-0664-5
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0664-9
Barcode: 9783835006645

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