Germany has started to look for new ways of training its future
business personnel. The innovative University of Cooperative
Education (Berufsakademie or BA as it is called in German and now
renamed as the 'Dual Hochschule Baden-Wurttemberg (DHBW)' in that
state) educates student trainees as opposed to traditional business
apprenticeships. This investigation attempts to discover whether
this represents a change in the paradigm of business education in
Germany and how this relates to the needs in particular of SME's
(Mittelstand). It compares the BA/DHBW with other providers in the
light of the country's dual education philosophy, investigating
whether it is new or merely an extension or adaptation of previous
strategies. Making use of secondary data gleaned from the Internet
and published material, primary quantitative data collected via a
questionnaire distributed to companies and students as well as
qualitative data collected via a focus group in 2003, it
investigates the perceived value of the more traditional types of
basic business education in Germany compared to the BA/DHBW as well
as their expected contribution to change management and knowledge
sharing.
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