Management science has become like theology, dominated by respected
gurus and a body of accepted teachings. However, the pressures of a
rapidly changing business environment are making managers and
leaders more and more aware of the need for a broader scope of
ideas to help in decision-making and the encouragement of
innovation. Here I have attempted to combine conventional theories
of management with concepts and writers outside of the conventional
and accepted orthodoxy at the danger of being burned at the
management stake for heresy. Yet, the original source of this work
on strategic management was inspired by the need to provide
students of the subject at bachelor and masters level with a basic
script to guide their studies and was first published as a series
of four books. This was of course accompanied by face-to-face
lectures and many discussions and term papers. It is the author's
intention to here provide a simple framework that managers and
leaders as well as students and teachers of management can use as a
basis for provoking thought and intention. It was because of many
requests to provide the four sections in the form of one book as a
reader for managers and others interested in strategy that inspired
me to produce this reader's edition.
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