To succeed in achieving its national security objectives the United
States needs to use Associative Power in place of both Hard Power
and Soft Power. Associative Power is the use of joint ventures and
alliances to optimize the forms of power brought to bear in
conflicts responding with precision to a spectrum of enemy threats,
situational challenges, and political opportunities. Associative
Power was wisely and successfully used by the United States in the
Vietnam War through the CORDS program of counter insurgency and
village development to defeat the Viet Cong insurgency and permit
the withdrawal of American combat forces. Associative power was not
used by the United States-nor was the best counter insurgency
practices of CORDS-in the Iraq and Afghanistan conflicts. As a
result of this omission, interim outcomes in Iraq and Afghanistan
did not acceptably accomplish American objectives.
General
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