The buying, selling, and writing of books is a colossal industry
in which marketing looms large, yet there are very few books which
deal with book marketing (how-to texts excepted) and fewer still on
book consumption. This innovative text not only rectifies this, but
also argues that far from being detached, the book business in fact
epitomises today's Entertainment Economy (fast moving, hit driven,
intense competition, rapid technological change, etc.).
Written by an impressive roster of renowned marketing
authorities, many with experience of the book trade and all gifted
writers in their own right, Consuming Books steps back from the
practicalities of book marketing and takes a look at the industry
from a broader consumer research perspective. Consisting of sixteen
chapters, divided into four loose sections, this key text
covers:
* a historical overview
* the often acrimonious marketing/literature interface
* the consumers of books (from book groups to bookcrossing)
* a consideration of the tensions that both literary types and
marketers feel.
With something for everyone, Consuming Books not only
complements the 'how-to' genre but provides the depth that previous
studies of book consumption conspicuously lack.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!