This study investigates doctrine, education, and training
improvements necessary to produce effective psychological
operations audio, visual, and audiovisual products in sophisticated
media environments. Current ongoing operations such as that in
Bosnia-Herzegovina cause psychological operations (PSYOP) personnel
to affect behavioral modification in target audiences accustomed to
very sophisticated media. The quality and sophistication of PSYOP
products must be competitive with those other media in order to
gain and hold the attention of the target audience. Recent PSYOP
experience is mostly third world, targeting audiences accustomed to
the most basic and unsophisticated media. Current doctrine,
education and training, supports the conduct of PSYOP targeting
audiences accustomed to relatively unsophisticated media. This
thesis emphasizes proper target audience analysis and product
development appropriate to sophisticated media environments.
Particular attention is given to graphic design and television
product development.
General
Imprint: |
Biblioscholar
|
Country of origin: |
United States |
Release date: |
September 2012 |
First published: |
September 2012 |
Authors: |
Stephen C. Larsen
|
Dimensions: |
246 x 189 x 7mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
130 |
ISBN-13: |
978-1-249-36496-2 |
Categories: |
Books >
Social sciences >
Education >
General
|
LSN: |
1-249-36496-5 |
Barcode: |
9781249364962 |
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