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Books > Social sciences > Politics & government > Political ideologies > Marxism & Communism
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Between Hollywood and Moscow - The Italian Communists and the Challenge of Mass Culture, 1943-1991 (Paperback)
Loot Price: R825
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Between Hollywood and Moscow - The Italian Communists and the Challenge of Mass Culture, 1943-1991 (Paperback)
Series: American Encounters/Global Interactions
Expected to ship within 12 - 19 working days
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In the postwar years, Italy underwent a far-reaching process of
industrialization that transformed the country into a leading
industrial power. Throughout most of this period, the Italian
Communist Party (PCI) remained a powerful force in local government
and civil society. However, as Stephen Gundle observes, the PCI was
increasingly faced with challenges posed by modernization,
particularly by mass communication, commercial cultural industries,
and consumerism. "Between Hollywood and Moscow" is an analysis of
the PCI's attempts to cope with these problems in an effort to
maintain its organization and subculture.
Gundle focuses on the theme of cultural policy, examining how the
PCI's political strategies incorporated cultural policies and
activities that were intended to respond to the Americanization of
daily life in Italy. In formulating this policy, Gundle contends,
the Italian Communists were torn between loyalty to the alternative
values generated by the Communist tradition and adaptation to the
dominant influences of Italian modernization. This equilibrium
eventually faltered because the attractive aspects of
Americanization and pop culture proved more influential than the
PCI's intellectual and political traditions.
The first analysis in English of the cultural policies and
activities of the PCI, this book will appeal to readers with an
interest in modern Italy, the European left, political science, and
media studies.
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