One of the world's leading experts in the new discipline of
'customer-centricity' explains how it works - and shows how it can
revolutionise both business and personal performance. Most
businesses today understand the importance of listening to their
customers - but not many have grasped the potential of actually
reorganising their entire business to focus on customers in
everything they do. Packed with real-life case studies, insights
and checklists, this book provides readers with a practical guide
to implementing customer-centricity throughout their business and
personal lives. The message to readers: this book will transform
your business performance, and take your career to a new level.
More than just a business guide, this book shows readers how they
can radically improve personal performance in many other aspects of
their lives, too. Foreword by Mark Price, MD of Waitrose
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