Published in 1998. The airline Industry has always been dynamic,
innovative and challenging. While the dynamism has in the past
tended to arise on the production side, a torrent of change on the
commercial side is being unleashed by regularity liberalization.
The magnitude and rate of change are also greater than anything
previously encountered in the industry. This work is concerned with
two distinct yet related transitions. The first is general,
potentially affecting the strategic management of all types of
company-notably, but not exclusively, in North America, Europe,
Latin America, and parts of Asia. It is a transition to a new
paradigm of strategic management in the growing number of airlines
which participate in liberalized and increasingly competitive
markets.
General
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