This title was first published in 2003. Airline operating profits
are well known to be volatile, and the global industry aggregate
figures conceal wide differences in performance between carriers.
The fundamental reasons for the poor performance of the industry as
a whole were in the early 1990's that output ran too far ahead of
demand, and the yield earned on output sold was insufficient to
cover costs. In strategic context, this second edition uses a
simple yet powerful model to explore linkages between the
fundamentals of airline economics and the volatility of industry
results at the operating level. Its five parts look in turn at
strategic context, supply side, demand side, network management and
a general conclusion.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!