The ground upon which campaigns and elections are contested has
been shifting rapidly in the last decade. Radical and ongoing
changes to the way elections are administered and campaigns are
financed; new approaches to polling, campaign management and
advertising, and voter mobilization; and recent developments in the
organization of political parties and interest groups, the
operation of the media, and the behavior of voters require close
examination. New Directions in Campaigns and Elections guides
students through the tangle of recent developments in real-world
politics drawing on the insights of innovative scholarship on these
topics. More than any other aspects of American politics, campaigns
and elections have been affected--in many cases transformed--by new
communication technologies, a recurring theme throughout the
volume. This tightly organized collection of original contributions
raises important normative questions, grounds students' thinking in
cutting edge empirical research, and balances applied politics with
scholarly insights. Like other volumes in the New Directions in
American Politics series, the focused exploration of the latest
developments across a comprehensive range of topics makes this an
ideal companion for students eager to understand the rapidly
changing political environment of the U.S. electoral process.
General
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