- COMPREHENSIVE: The book offers an unbiased introduction to all
three methodological paradigms: positivist, interpretive,
critical/cultural (quantitative, qualitative, critical). -
INNOVATIVE: The book includes new sample student papers along with
critiques of these papers to that students can model their own work
on that of their peers. - FOCUSED ON THE STUDENT: Specific
attention is given to presenting conceptual and theoretical
information regarding methods, and to providing real-life examples
and exercises that put the various methods to use. Each method
chapter includes examples of how scholars in the field of
communication have used the particular method and how practitioners
have used the method.
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